Cristin-prosjekt-ID: 2520087
Sist endret: 30. september 2021, 11:46

Cristin-prosjekt-ID: 2520087
Sist endret: 30. september 2021, 11:46
Prosjekt

Smart Journey Mining: Towards successful digitalisation of services

prosjektleder

Ragnhild Halvorsrud
ved Software and Service Innovation ved SINTEF AS

prosjekteier / koordinerende forskningsansvarlig enhet

  • SINTEF Digital ved SINTEF AS

Finansiering

  • Norges forskningsråd
    Prosjektkode: 312198

Tidsramme

Aktivt
Start: 1. januar 2021 Slutt: 30. juni 2024

Beskrivelse Beskrivelse

Tittel

Smart Journey Mining: Towards successful digitalisation of services

Vitenskapelig sammendrag

The digitalisation of our society's service systems has fundamentally changed the way services are delivered to, and experienced by, humans. Although digital services are supposed to simplify our lives and increase our efficiency, they often frustrate and burden customers, users, and employees.The overall goal is to increase the quality of services and support the successful digitalisation of services by uniting research on process mining and customer journeys using new developments in logic-based analysis and artificial intelligence. The partners are SINTEF Digital, University of Oslo, and Eindhoven University of Technology.Based on user journeys we will analyse, model, and observe how humans experience digital services, rather than taking the perspective of service providers and service systems. The main source of data comes from two complementary service providers: GrepS, a start-up company offering software services for analysing programming skills, and Telenor, a telecom company offering a wide range of mobile-, broadband- and TV services in the Nordics and in Asia. We will trace data left from users in various systems during repeated interactions with a service over time, on the level of individuals.In the first phase of the project, we will build tools for automated capture of repeated user interactions in digital channels. Based on the resulting database of user journeys and user models, we will use logic-based techniques and machine learning to expose deviations and predict possible behaviours. The accumulation of user journeys will also enable identification of patterns that optimize the user experience and service quality.We will extend and use executable modelling languages and their associated analysis tools to describe, predict, and prescribe user journeys as concurrent processes. We will base these languages and analysis tools on formal methods and concurrency theory, which build on the foundation of theoretical computer science.

prosjektdeltakere

prosjektleder

Ragnhild Halvorsrud

  • Tilknyttet:
    Prosjektleder
    ved Software and Service Innovation ved SINTEF AS

Einar Broch Johnsen

  • Tilknyttet:
    Prosjektdeltaker
    ved PROG Programmering ved Universitetet i Oslo

Silvia Lizeth Tapia Tarifa

  • Tilknyttet:
    Prosjektdeltaker
    ved Universitetet i Oslo ved Universitetet i Oslo
  • Tilknyttet:
    Prosjektdeltaker
    ved PROG Programmering ved Universitetet i Oslo
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