Cristin-prosjekt-ID: 417183
Sist endret: 26. august 2014, 11:10

Cristin-prosjekt-ID: 417183
Sist endret: 26. august 2014, 11:10
Prosjekt

Consuming digital adventure oriented media in everyday life, contents and contexts (DIGIADVENT) - 11200318

prosjektleder

Jo Helle-Valle
ved Forbruksforskningsinstituttet SIFO ved OsloMet - storbyuniversitetet

prosjekteier / koordinerende forskningsansvarlig enhet

  • Forbruksforskningsinstituttet SIFO ved OsloMet - storbyuniversitetet

Tidsramme

Avsluttet
Start: 1. januar 2003 Slutt: 31. desember 2004

Beskrivelse Beskrivelse

Tittel

Consuming digital adventure oriented media in everyday life, contents and contexts (DIGIADVENT) - 11200318

Sammendrag

This project’s main objective is to develop knowledge about the ways new digital, interactive ICTs are used by consumers in everyday life. In cooperation with Telenor, NRK and Norsk Tipping (three leading actors on this scene) SIFO and SNF seek to develop knowledge about how consumers will relate to the new media, with a special emphasis on adventure-oriented media content as there are strong reasons to believe that such content will be an important ‘motor’ in the further development of digital, interactive ICTs. The project rests on four analytical assumption: (i) users are active and critical; (ii) user assessments of media content are influenced by the social context the media consumption takes place within; (iii) the home is the most important media context and needs to be included in analyses of media content preferences; and (iv) as elements in homes ICTs are surrounded by moral evaluations. On this analytical ground the project seeks – by way of qualitative methods – to develop understanding of how future ICTs will be domesticated and hence used by people in everyday life. Research related to consumer attitudes towards tech­nology not yet introduced on the marketplace is methodo­lo­gi­cally very challenging. In order to collect re­levant data from a near “real “ setting, the project will have to make use of combinations of “living labo­ra­tory”, real household settings and pilots.

Vitenskapelig sammendrag

This project’s main objective is to develop knowledge about the ways new digital, interactive ICTs are used by consumers in everyday life. In cooperation with Telenor, NRK and Norsk Tipping (three leading actors on this scene) SIFO and SNF seek to develop knowledge about how consumers will relate to the new media, with a special emphasis on adventure-oriented media content as there are strong reasons to believe that such content will be an important ‘motor’ in the further development of digital, interactive ICTs. The project rests on four analytical assumption: (i) users are active and critical; (ii) user assessments of media content are influenced by the social context the media consumption takes place within; (iii) the home is the most important media context and needs to be included in analyses of media content preferences; and (iv) as elements in homes ICTs are surrounded by moral evaluations. On this analytical ground the project seeks – by way of qualitative methods – to develop understanding of how future ICTs will be domesticated and hence used by people in everyday life. Research related to consumer attitudes towards tech­nology not yet introduced on the marketplace is methodo­lo­gi­cally very challenging. In order to collect re­levant data from a near “real “ setting, the project will have to make use of combinations of “living labo­ra­tory”, real household settings and pilots.

prosjektdeltakere

prosjektleder

Jo Helle-Valle

  • Tilknyttet:
    Prosjektleder
    ved Forbruksforskningsinstituttet SIFO ved OsloMet - storbyuniversitetet
Aktiv cristin-person

Anita Borch

  • Tilknyttet:
    Prosjektdeltaker
    ved Forbruksforskningsinstituttet SIFO ved OsloMet - storbyuniversitetet
Aktiv cristin-person

Dag Slettemeås

  • Tilknyttet:
    Prosjektdeltaker
    ved Forbruksforskningsinstituttet SIFO ved OsloMet - storbyuniversitetet
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Resultater Resultater

Consuming Digital Adventure-Oriented Media in Everyday Life. Final Report.

Slettemeås, Dag; Helle-Valle, Jo Helge; Borch, Anita. 2007, OSLOMETRapport

Time and media consumption in Norwegian families.

Helle-Valle, Jo Helge. 2007, OSLOMETRapport
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