Cristin-prosjekt-ID: 502916
Sist endret: 2. februar 2016 14:25

Cristin-prosjekt-ID: 502916
Sist endret: 2. februar 2016 14:25
Prosjekt

Visual rhetoric and argumentation

prosjektleder

Jens Elmelund Kjeldsen
ved Universitetet i Bergen

prosjekteier / koordinerende forskningsansvarlig enhet

  • Universitetet i Bergen

Tidsramme

Avsluttet
Start: 1. juni 2011 Slutt: 31. desember 2017

Beskrivelse Beskrivelse

Tittel

Visual rhetoric and argumentation

Vitenskapelig sammendrag

How do visuals and pictures argue and function rhetorically?

The fields of rhetoric and argumentation have been dominated by the verbal for more than 2000 years. However, since communication has grown increasingly visual and multi-modal, research in rhetoric and argumentation needs to address such forms of expression. This project examines visual rhetoric and argumentation in three ways:


1. An examination of the rhetorical potentials of pictures: I suggest that pictures has at least four rhetorical potentials that makes them different from other semiotic systems: 1) the potential to create presence (evidentia); 2) their potential for realism and indexical documentation; 3) their potential for immediacy in perception; and finally 4) their potential for semantic condensation, meaning the concentrating and condensing of several ideas, thoughts or content into one decisive moment.

2. An examination of visual and pictorial argumentation: Semantic condensation can be both emotional (evoking emotions) and rational (evoking arguments and reasoning). Pictures, I suggest, have the potential to argue primarily by means of such condensation. They offer a rhetorical enthymematic process in which something is condensed or omitted, and, as a consequence, it is up to the spectator to provide the unspoken premises. Rational condensation in pictures, then, is the visual counterpart of verbal argumentation.

3. Case studies of visual rhetoric and argumentation: The rhetorical qualities of pictures and their potential for creating visual argumentation are developed theoretically. Through case studies of visual argumentation, the theoretical considerations are analytically examined and further developed.

prosjektdeltakere

prosjektleder

Jens Elmelund Kjeldsen

  • Tilknyttet:
    Prosjektleder
    ved Universitetet i Bergen
  • Tilknyttet:
    Prosjektdeltaker
    ved Institutt for informasjons- og medievitenskap ved Universitetet i Bergen
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Resultater Resultater

Ikonisk! - bilders makt og avmakt.

Kjeldsen, Jens Elmelund. 2015, Nordiske mediedager Alumnimøte. UIBPopulærvitenskapelig foredrag

Fargerikt om svenske valgplakater.

Kjeldsen, Jens Elmelund. 2015, Rhetorica Scandinavica. UIBVitenskapelig oversiktsartikkel/review

Where Is Visual Argument?

Kjeldsen, Jens Elmelund. 2015, Springer. UIBVitenskapelig Kapittel/Artikkel/Konferanseartikkel

How to argue with pictures: Condensation in multi-modal argumentation.

Kjeldsen, Jens Elmelund. 2015, 14th International pragmatics conference. UIBVitenskapelig foredrag

How to argue with pictures - on visual acts of rhetorical arguing.

Kjeldsen, Jens Elmelund. 2015, Rhetoric in Society 5 conference. Rhetoric in the Knowledge Society. UIBVitenskapelig foredrag
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