Cristin-resultat-ID: 1232808
Sist endret: 28. oktober 2016 16:37
NVI-rapporteringsår: 2015
Vitenskapelig artikkel

Disgust in fear appeal anti-smoking advertisements: The effects on attitudes and abstinence motivation

  • Torleif Halkjelsvik og
  • Jostein Rise


Drugs: education prevention and policy
ISSN 0968-7637
e-ISSN 1465-3370
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2015
Publisert online: 2015
Volum: 22
Hefte: 4
Sider: 362 - 369


Scopus-ID: 2-s2.0-84941330293

Beskrivelse Beskrivelse


Disgust in fear appeal anti-smoking advertisements: The effects on attitudes and abstinence motivation


The use of fear appeals with disgusting graphical content is part of current practice in health campaigns. Previous studies have suggested both a detrimental and a beneficial effect of disgust in fear appeals on different types of outcome measures. We were interested in whether disgust in anti-smoking messages decreases or increases persuasion as measured by motivation to abstain from smoking and attitudes towards smoking. In two online experiments (total N = 1045), smokers (26%) and non-smokers were randomly assigned to watch fear appeal anti-smoking ads that elicited high versus moderate levels of disgust but similar levels of fear. Smokers reported motivation to quit, while non-smokers reported motivation to not start smoking. All participants reported explicit attitudes toward smoking and performed an Implicit Association Test that measures implicit attitudes toward smoking and cigarettes. There were no differences between these conditions, except on a measure of implicit attitudes. However, this effect was not replicated in the second study, and analyses across studies revealed no substantial difference between the conditions. In the current context, there were no or potentially very small benefits of using disgust elements when level of fear was held constant (i.e. compared to other means of inducing negative emotions).


Aktiv cristin-person

Torleif Bjordal Halkjelsvik

Bidragsyterens navn vises på dette resultatet som Torleif Halkjelsvik
  • Tilknyttet:
    ved Avdeling for rusmidler og tobakk ved Folkehelseinstituttet
Inaktiv cristin-person

Jostein Rise

  • Tilknyttet:
    ved Folkehelseinstituttet
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