Cristin-resultat-ID: 1232841
Sist endret: 31. mai 2017, 08:47
NVI-rapporteringsår: 2015
Resultat
Vitenskapelig artikkel
2015

Extraordinary consumer experiences: Why immersion and transformation cause trouble

Bidragsytere:
  • Frank Lindberg og
  • Per Østergaard

Tidsskrift

Journal of Consumer Behaviour
ISSN 1472-0817
e-ISSN 1479-1838
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2015
Publisert online: 2015
Volum: 14
Hefte: 4
Sider: 248 - 260
Open Access

Importkilder

Scopus-ID: 2-s2.0-84948385124

Klassifisering

Vitenskapsdisipliner

Bedriftsøkonomi

Emneord

Opplevelsesøkonomi • Konsument og marked • Markedsføring • Konsumentatferd

Beskrivelse Beskrivelse

Tittel

Extraordinary consumer experiences: Why immersion and transformation cause trouble

Sammendrag

This paper presents and discusses how consumers are transformed in and out of immersion during extraordinary, long-lasting wilderness canoeing experiences. Based on a hermeneutic multi-phase empirical approach, we show how extraordinary experiences can be dynamic, multifaceted, and emergent. The positive connotations of prior research are questioned as we find that consumers face various paradoxes and ambiguities throughout the various consumption phases. While a major part of research today focuses on the co-creation efforts of consumers when they combine various on-site resource of experiencescapes, our findings point to the importance of understanding consumer resources. The distinction held between the ordinary and the extraordinary does not hold within the present context, and we discuss how role conflicts may influence transformation and immersion during consumption of experiences.

Bidragsytere

Aktiv cristin-person

Frank Lindberg

  • Tilknyttet:
    Forfatter
    ved Handelshøgskolen ved Nord universitet

Per B. Østergaard

Bidragsyterens navn vises på dette resultatet som Per Østergaard
  • Tilknyttet:
    Forfatter
    ved Syddansk Universitet
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