Cristin-resultat-ID: 1748639
Sist endret: 18. november 2019, 11:14
Resultat
Vitenskapelig foredrag
2019

When Personal Data Becomes Big Data: Quantifying and Visualising Strava Workouts

Bidragsytere:
  • Jill Walker Rettberg

Presentasjon

Navn på arrangementet: Ethics of Quantification
Sted: Bergen
Dato fra: 5. desember 2019
Dato til: 6. desember 2019

Arrangør:

Arrangørnavn: Senter for vitenskapsteori, UiB

Om resultatet

Vitenskapelig foredrag
Publiseringsår: 2019

Beskrivelse Beskrivelse

Tittel

When Personal Data Becomes Big Data: Quantifying and Visualising Strava Workouts

Sammendrag

Surveillance capitalism depends upon the quantification of individual actions performed by individual humans, and the accumulation of this datafied behaviour into big data about millions of humans. In many cases, the data is gathered without our knowledge or explicit consent, as when advertising networks or social media platforms track us on the web. This paper looks instead at the exercise app Strava to examine a case where individuals willingly and deliberately track their own runs and workouts, and where that personal data is also used to generate global data about movement patterns that is used for marketing, city planning, and as training data for navigation systems using machine learning. The goal of this paper is to use the micro- and macro-levels of visualisation of Strava data to examine how the same data can be visusalised in different ways. I explore how the quantification of everyday behaviour can have different ethical effects at the different levels at which it is used, and also how the aesthetic framing and viusalisation of the data connects to these effects.

Bidragsytere

Jill Walker Rettberg

  • Tilknyttet:
    Forfatter
    ved Institutt for lingvistiske, litterære og estetiske studier ved Universitetet i Bergen
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