Cristin-resultat-ID: 1789937
Sist endret: 4. februar 2020, 10:36
NVI-rapporteringsår: 2019
Resultat
Vitenskapelig artikkel
2019

The relative importance of healthy food labels when shopping for groceries online

Bidragsytere:
  • Asle Fagerstrøm
  • Philip Richartz
  • Sanchit Pawar
  • Nils Magne Larsen
  • Valdimar Sigurdsson og
  • Niklas Eriksson

Tidsskrift

Procedia Computer Science
ISSN 1877-0509
e-ISSN 1877-0509
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2019
Publisert online: 2019
Volum: 164
Sider: 538 - 545
Open Access

Importkilder

Scopus-ID: 2-s2.0-85079838279

Beskrivelse Beskrivelse

Tittel

The relative importance of healthy food labels when shopping for groceries online

Sammendrag

Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. A conjoint study (n=111) shows that price, brand, and country of origin had a relatively higher impact on choice than health food labels. However, it is important to note that consumers are not completely indifferent to the presence of a healthy food label and it increases chances of a product being chosen online. The results also demonstrate gender differences, as healthy food labels had a stronger impact on female consumers. Thus, opportunities exist to improve the impact of healthy food labels on food choice. It is evident that simply presenting healthy food labels on products is equally beneficial for consumers, manufacturers, and policymakers alike.

Bidragsytere

Aktiv cristin-person

Asle Fagerstrøm

  • Tilknyttet:
    Forfatter
    ved School of Economics, Innovation, and Technology ved Høyskolen Kristiania

Philip Richartz

  • Tilknyttet:
    Forfatter
    ved Institutt for økonomi, markedsføring og jus ved Universitetet i Sørøst-Norge

Sanchit Pawar

  • Tilknyttet:
    Forfatter
    ved School of Economics, Innovation, and Technology ved Høyskolen Kristiania

Nils Magne Larsen

  • Tilknyttet:
    Forfatter
    ved Handelshøgskolen ved UiT i Harstad ved UiT Norges arktiske universitet

Valdimar Sigurdsson

  • Tilknyttet:
    Forfatter
    ved Háskólinn í Reykjavík
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