Sammendrag
Crowd-based platform organizations critically depend for their success on the willingness of their registered members to participate and perform in tasks, such as idea generation and innovative problem solving. A widely held assumption is that these platform organizations are successful, because they have such large member bases. For any given task, even though they might require specialist capabilities, someone within the ranks of their members will be able to perform it well. In reality, however, only a fraction of the crowd actively engages with tasks and if that, then in most cases, only for a limited period of time before phasing out of active participation. Crowdsourcing platforms therefore in effect depend heavily on a comparatively small number of active members. In this study, we aim to uncover these dynamics and investigate how members’ experiences with cooperative behaviors on a platform affect their willingness to continue to participate and perform for the platform organization over time. Specifically, we explore how their own commenting and rating behaviors and that of other members affect members’ idea submission behavior over time. Based on the longitudinal analysis of the activity of more than 11,000 crowd members over a period of 9 years, we show that engaging in commenting behavior makes members more likely to start submitting ideas and to continue to do so over a longer period of time."
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