Cristin-resultat-ID: 1824512
Sist endret: 21. august 2020, 14:21
Resultat
Vitenskapelig foredrag
2020

How Cooperative Behaviors Activate Members to Submit Ideas on Crowdsourcing Platforms for Innovation

Bidragsytere:
  • Mark Boons
  • Christian Fieseler
  • Christoph Lutz og
  • Katarina Stanoevska-Slabeva

Presentasjon

Navn på arrangementet: Academy of Management Annual Meeting
Sted: Virtual Conference
Dato fra: 7. august 2020
Dato til: 11. august 2020

Arrangør:

Arrangørnavn: Academy of Management (AOM)

Om resultatet

Vitenskapelig foredrag
Publiseringsår: 2020

Klassifisering

Vitenskapsdisipliner

Samfunnsvitenskap

Beskrivelse Beskrivelse

Tittel

How Cooperative Behaviors Activate Members to Submit Ideas on Crowdsourcing Platforms for Innovation

Sammendrag

Crowd-based platform organizations critically depend for their success on the willingness of their registered members to participate and perform in tasks, such as idea generation and innovative problem solving. A widely held assumption is that these platform organizations are successful, because they have such large member bases. For any given task, even though they might require specialist capabilities, someone within the ranks of their members will be able to perform it well. In reality, however, only a fraction of the crowd actively engages with tasks and if that, then in most cases, only for a limited period of time before phasing out of active participation. Crowdsourcing platforms therefore in effect depend heavily on a comparatively small number of active members. In this study, we aim to uncover these dynamics and investigate how members’ experiences with cooperative behaviors on a platform affect their willingness to continue to participate and perform for the platform organization over time. Specifically, we explore how their own commenting and rating behaviors and that of other members affect members’ idea submission behavior over time. Based on the longitudinal analysis of the activity of more than 11,000 crowd members over a period of 9 years, we show that engaging in commenting behavior makes members more likely to start submitting ideas and to continue to do so over a longer period of time."

Bidragsytere

Mark Boons

  • Tilknyttet:
    Forfatter
    ved Vrije Universiteit Amsterdam
Aktiv cristin-person

Christian Fieseler

  • Tilknyttet:
    Forfatter
    ved Institutt for kommunikasjon og kultur ved Handelshøyskolen BI
Aktiv cristin-person

Christoph Lutz

  • Tilknyttet:
    Forfatter
    ved Institutt for kommunikasjon og kultur ved Handelshøyskolen BI

Katarina Stanoevska-Slabeva

  • Tilknyttet:
    Forfatter
    ved Universität St. Gallen
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