Who takes responsibility for the bees?

The worldwide decline in bees and other pollinating insects is a threat to biodiversity and food security, and it is urgent to take action. One of the causes for insect decline is the use of harmful pesticides in agriculture. In the presented study we use Norwegian apple production as a case-study to investigate which of the three groups: farmers, consumers and public authorities, have the most responsibility for protecting bees against harmful pesticides. The questions are investigated empirically with qualitative data material from Norwegian apple farmers, consumers and public authorities, and survey data from consumers and farmers. Our results indicate that consumers see public authorities and farmers as equally responsible for protecting the bees, while farmers are inclined to see themselves as more responsible. Neither groups consider consumers to have any large responsibility. Among the consumers there is also a high level of trust in both farmers and public authorities.