Cristin-resultat-ID: 1876920
Sist endret: 29. juni 2021, 14:48
NVI-rapporteringsår: 2021
Vitenskapelig artikkel

Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing

  • Frank Asche
  • Geir Sogn-Grundvåg
  • Dengjun Zhang
  • Andreea-Laura Cojocaru og
  • James A. Young


Journal of International Food & Agribusiness Marketing
ISSN 0897-4438
e-ISSN 1528-6983
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2021
Publisert online: 2021
Volum: 33
Hefte: 1
Sider: 53 - 68
Open Access


Scopus-ID: 2-s2.0-85099714237

Beskrivelse Beskrivelse


Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing


In recent years, the number of ecolabels and country-of-origin labels has grown substantially in seafood markets globally. This makes it more difficult for retailers and producers to communicate and demonstrate their differentiating claims to consumers. In addition, it has recently been suggested that there are both costs and supply chain benefits associated with labeling. This paper uses duration analysis to investigate factors that influence product longevity for salmon in grocery retailing. Product longevity influences cost as a prolonged product lifetime reduces costs related to product development and marketing. As has been found for wild-caught whitefish, different retail chains appear to vary in their product labeling strategies. However, in contrast to wild fish, farmed salmon with ecolabels or domestic country-of-origin labels appear to have shorter product life cycles compared to products without ecolabels or with foreign country-of-origin labeling. This is most likely due to the higher control of the production process found in aquaculture.


Frank Asche

  • Tilknyttet:
    ved Institutt for sikkerhet, økonomi og planlegging ved Universitetet i Stavanger
  • Tilknyttet:
    ved University of Florida

Geir Sogn-Grundvåg

  • Tilknyttet:
    ved Markedsforskning ved NOFIMA

Dengjun Zhang

  • Tilknyttet:
    ved Avdeling for regnskap og rettsvitenskap ved Universitetet i Stavanger

Andreea-Laura Cojocaru

  • Tilknyttet:
    ved Avd. for innovasjon, led. og mark.føring ved Universitetet i Stavanger

James A. Young

  • Tilknyttet:
    ved University of Stirling
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