Cristin-resultat-ID: 2014562
Sist endret: 1. april 2022, 13:48
Resultat
Vitenskapelig foredrag
2021

Enhancing Digital Concerts: Social connection, Presence, and Virtual Reality

Bidragsytere:
  • Dana Swarbrick og
  • Kelsey Onderdijk

Presentasjon

Navn på arrangementet: SCMO-ACADEMIC-INDUSTRY NETWORK SYMPOSIUM: AUDIENCE RESEARCH ON DIGITAL CLASSICAL CONCERTS AND PERFORMANCES
Sted: University of York and Virtual
Dato fra: 15. oktober 2021
Dato til: 15. oktober 2021

Arrangør:

Arrangørnavn: Streaming Classical Music and Opera

Om resultatet

Vitenskapelig foredrag
Publiseringsår: 2021

Beskrivelse Beskrivelse

Tittel

Enhancing Digital Concerts: Social connection, Presence, and Virtual Reality

Sammendrag

The coronavirus crisis led to unprecedented cancellation of concerts; however musicians responded rapidly by providing concerts online. To assess what aspects lead to social connectedness and feeling moved in virtual concerts, 307 participants responded to a survey reporting concert and personal characteristics (Study 1). Exploratory analyses suggested that physical presence explained 40% of the variance in feeling moved and social presence explained 27% of the variance of social connectedness. Therefore, manipulating feelings of presence may result in enhanced social experiences of digital concerts. This was put to the test in an experiment that consisted of three livestreamed concerts in which manipulations examined what might facilitate social connectedness (Study 2). Hierarchical Bayesian modelling was used to examine the effects of agency, social context, and presence on responses of 83 participants. Results revealed that physical presence was a predictor of connectedness with both the artist and the audience, while social presence only predicted connectedness with the audience. Interestingly, a greater negative impact of COVID-19 (e.g., loneliness) predicted feelings of connectedness with the artist (but not the audience), possibly because participants fulfilled their social needs with this parasocial interaction. Based on this study, the usage of virtual reality (VR) seems to be a promising tool. However, little is still known of concert experiences in VR. Thus, we will conclude with a short discussion on this topic based on a third study in which 74 participants responded to a survey to understand the (dis)advantages of this way of experiencing concerts (Study 3).

Bidragsytere

Dana Swarbrick

  • Tilknyttet:
    Forfatter
    ved RITMO Musikkvitenskap ved Universitetet i Oslo

Kelsey Onderdijk

  • Tilknyttet:
    Forfatter
    ved Universiteit Gent
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