Cristin-resultat-ID: 2017693
Sist endret: 16. mai 2022, 11:23
NVI-rapporteringsår: 2022
Resultat
Vitenskapelig artikkel
2022

The Evaluation of a Social Media Campaign to Increase COVID-19 Testing in Migrant Groups: Cluster Randomized Trial

Bidragsytere:
  • Ingeborg Hess Elgersma
  • Atle Fretheim
  • Thor Indseth
  • Anita Thorolvsen Munch
  • Live Bøe Johannessen og
  • Christine Engh Hansen

Tidsskrift

Journal of Medical Internet Research
ISSN 1438-8871
e-ISSN 1438-8871
NVI-nivå 2

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2022
Volum: 24
Hefte: 3
Open Access

Importkilder

Scopus-ID: 2-s2.0-85127574438

Beskrivelse Beskrivelse

Tittel

The Evaluation of a Social Media Campaign to Increase COVID-19 Testing in Migrant Groups: Cluster Randomized Trial

Sammendrag

Background: A low test positivity rate is key to keeping the COVID-19 pandemic under control. Throughout the pandemic, several migrant groups in Norway have seen higher rates of confirmed COVID-19 and related hospitalizations, while test positivity has remained high in the same groups. The Norwegian government has used several platforms for communication, and targeted social media advertisements have in particular been an important part of the communication strategy to reach these groups. Objective: In this study, we aimed to investigate whether such a targeted Facebook campaign increased the rate of COVID-19 tests performed in certain migrant groups. Methods: We randomly assigned 386 Norwegian municipalities and city districts to intervention or control groups. Individuals born in Eritrea, Iraq, Pakistan, Poland, Russia, Somalia, Syria, and Turkey residing in intervention areas were targeted with a social media campaign aiming at increasing the COVID-19 test rate. The campaign message was in a simple language and conveyed in the users' main language or in English. Results: During the 2-week follow-up period, the predicted probability of having a COVID-19 test taken was 4.82% (95% CI 4.47%-5.18%) in the control group, and 5.58% (95% CI 5.20%-5.99%) in the intervention group (P=.004). Conclusions: Our targeted social media intervention led to a modest increase in test rates among certain migrant groups in Norway. Trial registration: ClinicalTrials.gov NCT04866589; https://clinicaltrials.gov/ct2/show/NCT04866589. Keywords: COVID-19; Facebook; SARS-CoV-2; campaign; cluster randomized trial; communication; intervention; migrant; nonpharmaceutical interventions; public health; social media; strategy; testing.

Bidragsytere

Ingeborg Hess Elgersma

  • Tilknyttet:
    Forfatter
    ved Avdeling for forskning på epidemitiltak ved Folkehelseinstituttet
Aktiv cristin-person

Atle Fretheim

  • Tilknyttet:
    Forfatter
    ved Fakultet for helsevitenskap ved OsloMet - storbyuniversitetet
  • Tilknyttet:
    Forfatter
    ved Avdeling for forskning på epidemitiltak ved Folkehelseinstituttet

Thor Indseth

  • Tilknyttet:
    Forfatter
    ved Avdeling for forskning og analyse av helsetjenesten ved Folkehelseinstituttet

Anita Thorolvsen Munch

  • Tilknyttet:
    Forfatter
    ved Helsedirektoratet

Live Bøe Johannessen

  • Tilknyttet:
    Forfatter
    ved Helsedirektoratet
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