Cristin-resultat-ID: 2102693
Sist endret: 19. januar 2023, 17:03
NVI-rapporteringsår: 2022
Resultat
Vitenskapelig artikkel
2022

Does behaviour match user typologies? An exploratory cluster analysis of behavioural data from a gamified fitness platform

Bidragsytere:
  • Jeanine Krath
  • Adam Palmquist
  • Izabella Alexandra Victor Jedel
  • Isak Barbopoulos
  • Miralem Helmefalk og
  • Robin Isfold Munkvold

Tidsskrift

CEUR Workshop Proceedings
ISSN 1613-0073
e-ISSN 1613-0073
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2022
Publisert online: 2022
Trykket: 2022
Volum: 3147
Sider: 105 - 114

Beskrivelse Beskrivelse

Tittel

Does behaviour match user typologies? An exploratory cluster analysis of behavioural data from a gamified fitness platform

Sammendrag

A promising solution to increase user engagement in gamified applications is tailored gamification design. However, current personalisation relies primarily on user types identified through self-reporting rather than actual behaviour. As a novel approach, the present study used an exploratory machine learning analysis to identify seven clusters of users in a gamified fitness application based on their behavioural data (N = 19,576). The clusters were then conceptually compared to common user typologies in gamification, identifying possible relationships between behavioural user clusters and user types motivated by achievement, sociability, and extrinsic incentives. The findings shed light on nuanced behaviour patterns of user types in the fitness context and how knowing these patterns can inform the way in which tailored gamification could be implemented to meet the needs of specific types. Thereby, they contribute to the discussion on utilising behavioural data and user typologies for tailored gamification design

Bidragsytere

Jeanine Krath

  • Tilknyttet:
    Forfatter
    ved Universität Koblenz-Landau, Abteilung Koblenz

Adam Palmquist

  • Tilknyttet:
    Forfatter
    ved Göteborgs universitet

Izabella Alexandra Victor Jedel

  • Tilknyttet:
    Forfatter
    ved Fakultet for samfunnsvitenskap ved Nord universitet

Isak Barbopoulos

  • Tilknyttet:
    Forfatter
    ved Sverige

Miralem Helmefalk

  • Tilknyttet:
    Forfatter
    ved Linnéuniversitetet
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