Sammendrag
This study identifies different segments of salmon anglers based on their general consumptive orientation. Further we investigate anglers’ motives for salmon angling in the Lakselva River. The data were obtained through 13 interviews and 565 completed web questionnaires. Five segments were identified through a cluster analysis: Catch and Release, The Consumptive Angler, The Harvester, No catch and The Trophy Angler. The segments differed in motivation, socio-demographics, angling behavior and attitudes. Based on preferences, attitudes and motives Catch and Release and The Trophy Angler are seen as the angler segments most in line with the current fishing regulations, harvest restriction and promotion of catch &release in Lakselva river.
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