Cristin-resultat-ID: 1071236
Sist endret: 11. desember 2017, 09:27
NVI-rapporteringsår: 2014
Resultat
Vitenskapelig artikkel
2014

Facebook likes: A study of liking practices for humanitarian causes

Bidragsytere:
  • Petter Bae Brandtzæg og
  • Ida Maria Haugstveit

Tidsskrift

International Journal of Web Based Communities
ISSN 1477-8394
e-ISSN 1741-8216
NVI-nivå 1

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2014
Publisert online: 2014
Trykket: 2014
Volum: 10
Hefte: 3
Sider: 258 - 279

Importkilder

Scopus-ID: 2-s2.0-84903718902

Beskrivelse Beskrivelse

Tittel

Facebook likes: A study of liking practices for humanitarian causes

Sammendrag

Civic engagement on Facebook has evolved, but there are still few studies of people's motivations and reasons for liking humanitarian causes on Facebook. Introduced in 2009, the 'like' button has become a part of users' daily Facebook routines and a way for them to engage in humanitarian causes. Content analysis from a survey (N = 405) revealed six different liking practices for humanitarian causes on Facebook: 1) socially responsible liking; 2) emotional liking; 3) informational liking; 4) social performative liking; 5) low-cost liking; 6) routine liking. Interestingly, informational-driven liking was much less common than the more socially and emotionally motivated reasons for liking. The majority of the respondents also believe such likes help in promoting humanitarian causes; only a few had unliked such causes. The implications of these findings for understanding the nature and function of Facebook likes as a new form of civic engagement and humanitarian support are discussed.

Bidragsytere

Aktiv cristin-person

Petter Bae Brandtzæg

  • Tilknyttet:
    Forfatter
    ved Software and Service Innovation ved SINTEF AS
Aktiv cristin-person

Ida Maria Haugstveit

  • Tilknyttet:
    Forfatter
    ved Software and Service Innovation ved SINTEF AS
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