Cristin-resultat-ID: 1259297
Sist endret: 11. desember 2017, 09:27
NVI-rapporteringsår: 2017
Resultat
Vitenskapelig artikkel
2017

Facebook is no "great equalizer": A big data approach to gender differences in civic engagement across countries

Bidragsytere:
  • Petter Bae Brandtzæg

Tidsskrift

Social science computer review
ISSN 0894-4393
e-ISSN 1552-8286
NVI-nivå 2

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2017
Publisert online: 2015
Trykket: 2017
Volum: 35
Hefte: 1
Sider: 103 - 125
Open Access

Importkilder

Scopus-ID: 2-s2.0-85008622471

Beskrivelse Beskrivelse

Tittel

Facebook is no "great equalizer": A big data approach to gender differences in civic engagement across countries

Sammendrag

Facebook is expected to facilitate more equal participation in civic engagement across genders and countries. With the use of a big data tool (Wisdom), we explored gender disparities in various Facebook liking practices concerning expressions of civic engagement among 21,706,806 Facebook users in ten countries across Asia, Africa, the Americas, and Europe. We observed distinct patterns with regard to civic and political expressions on Facebook, with males drawn more toward politically and information-oriented liking practices as compared to females. Moreover, females (aged 13–28 years) in Europe and the Americas are more likely than males to support humanitarian aid and environmental issues on Facebook. This latter finding was not evident in Asia and Africa, where males are more active in liking all forms of civic expressions on Facebook. In conclusion, this study shows that the gender differences in civic engagement that exist offline to a large degree are replicated and reinforced on Facebook.

Bidragsytere

Aktiv cristin-person

Petter Bae Brandtzæg

  • Tilknyttet:
    Forfatter
    ved Sustainable Communication Technologies ved SINTEF AS
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