Risk perception and travel behaviour among Norwegian cyclist

The aim of this study was to examine risk perception and travel behaviour related to cycling among Norwegians. Risk perception focuses on how risk is perceived by the individual. In Norway, to increase the number of cyclists and travellers using pro-environmental travel modes is given high priority by the authorities. The study is based social cognition theory and more specifically, the psychometric paradigm in risk perception research. Data was collected through a questionnaire survey (n = 250) distributed in collaboration with The Norwegian Cyclist Association. The respondents were asked to evaluate the probability of an adverse event when cycling and the magnitude of its consequences and cycling behaviour. Behaviour included use of safety equipment and route choices. The respondents were also asked about worry related to cycling and novelty of the risk. The results showed that there were significant associations between risk perception and worry on the one hand and use of bicycle, safety equipment, and route choice on the other hand. Even though the cyclists viewed the risk as low, risk is something they considered when cycling. The applicability of the psychometric paradigm as well as the importance of risk judgements for effective traffic safety interventions to reduce risk among cyclists will be discussed.