Sammendrag
This article develops a theoretical perspective to study the conditions for media policy
formation under the condition of digitalization – the Media Policy Field approach – building
on an organizational field approach in combination with theories of policy development. The
theory of strategic action fields offers a meso-level view of how actors in media fields interact
and how their respective opportunities for influencing policy are structured by the state
of the field and their respective positions. This theory is linked with the Multiple Streams
Approach, which maintains that change occurs when policy entrepreneurs connect problem,
policy and politics streams, and create policy windows. The Media Policy Field approach
proposes three analytical foci for the study of current media policy processes: collective
frames, incumbent and challenger roles and policy windows. Empirical strategies for pursuing
this theoretical programme are discussed.
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