Transition Towards Sound BIPV Business Models - Inventory on Existing Business Models, Opportunities and Issues for BIPV

This report includes examples of various BIPV installations ranging from simple in-roof installations to innovative facade designs. The timing of introducing BIPV in the design process affects the complexity of the façade. The façade examples cover the use of standard modules to custom-made modules adapted to the design. The BIPV roof examples cover both small, simple in-roof installations and a full roof BIPV solution. Results from the studied cases, show that only one of the involved companies have a BIPV-specific business model in place. The purpose of the case study is to identify the main drives for choosing BIPV in each example. These drives and values can be used as a basis in the development of new business models. For example, there is a green value, i.e. value of being environmentally friendly and sustainable, attached to PV, which could be significantly higher for a good looking, architecturally integrated BIPV installation than for the average PV system. For example, the green identity attracts high paying customers as tenants in two of the cases, which allows for higher rental fees. Future work is needed to explore ways to fully capture and monetize the green value of a building with BIPV.