Sammendrag
The Norwegian high-level Green Tax Commission proposes inter alia cost-effective taxes on red meat and increased toll charges on road traffic to reduce greenhouse gas emissions and local air pollution, respectively. Implementation requires support by the public, but the acceptance of such taxes is not known. We have conducted a national survey of the public's acceptance of the two
taxes. The survey instrument showed dynamically the reduction in emissions/pollution for each tax
level. Despite survey information about the purpose of the taxes, only 25 percent, on average, were
in favour of their introduction, the rest did not know, had zero willingness to pay, or opposed the tax.
In this respect, preferences for the two taxes are similar. However, on average people are willing to
pay approximately 90 percent of the optimal tax for red meat, but only about 25-35 percent of toll
charges on road traffic depending on fuel type. Earmarking the tax revenue for environmentally
friendly technology increased acceptable tax level, but only for red meat. Earmarking tax revenues
for reduced income tax did not increase the acceptable tax level.
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