Sammendrag
Understanding tourist behaviour and individuals’ travel motivation is important in the tourism industry. Travel motivation determines certain choices. These include destination selection, needs and preferences (Lantai & Mei, 2017). Such motivational behaviour can be influenced by certain push and pull factors. For instance, individual tourists are pushed by internal variables into seeking and selecting certain travel choices. This also explains why tourists decide to travel, where to travel, and how they travel. Push factors are intangible features. They are intrinsic and related to emotional aspects. Destinations on the other hand may ‘pull’ or attract tourists with their tangible attributes (Chan & Baum, 2007). These may include the infrastructure, accommodation, and service. The Internet has changed both tourist and tourism marketers’ behaviour. This means that push and pull factors must also be understood in conjunction with such development.
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