Cristin-resultat-ID: 2009364
Sist endret: 18. mars 2022, 12:43
NVI-rapporteringsår: 2022
Resultat
Vitenskapelig artikkel
2022

“It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA

Bidragsytere:
  • Themistoklis Altintzoglou
  • Cheryl Marie Cordeiro
  • Pirjo Honkanen og
  • Yuko Onozaka

Tidsskrift

Aquaculture
ISSN 0044-8486
e-ISSN 1873-5622
NVI-nivå 2

Om resultatet

Vitenskapelig artikkel
Publiseringsår: 2022
Publisert online: 2022
Volum: 554
Sider: 1 - 12
Artikkelnummer: 738112
Open Access

Importkilder

Scopus-ID: 2-s2.0-85126546077

Beskrivelse Beskrivelse

Tittel

“It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA

Sammendrag

The way in which perceived quality affects consumer food choice is complex due to variations in intrinsic and extrinsic product attributes that interface with personal factors and the socio-cultural context. Taking the example of salmon fillets sold in the USA and Japan, this study uses a think-aloud protocol (TAP) as a data collection method and a corpus (text data)-driven approach as an analytical tool for uncovering how consumers infer quality cues on salmon fillets. The study aims to help in designing representative studies and may help in explaining survey results. The findings indicate that consumers infer quality under the influence of multiple factors, including individual knowledge of food production, processing and cooking, personal preferences based on culinary heritage and the socio-cultural environment. This study also shows how a TAP can be used in combination with text mining to provide richer insights into consumer choice.

Bidragsytere

Themistoklis Altintzoglou

  • Tilknyttet:
    Forfatter
    ved Markedsforskning ved NOFIMA

Cheryl Marie Cordeiro

  • Tilknyttet:
    Forfatter
    ved Markedsforskning ved NOFIMA

Pirjo Honkanen

  • Tilknyttet:
    Forfatter
    ved Markedsforskning ved NOFIMA

Yuko Onozaka

  • Tilknyttet:
    Forfatter
    ved Avdeling for samfunnsøkonomi og finans ved Universitetet i Stavanger
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