A Systems Thinking Approach to Data-Driven Product Development

The amount of information in our society and its opportunities have given rise to Big Data research. The systems supplier industry needs suitable tools and methods to ensure the harvest and utilization of Big Data in their product development. This paper used Systems Thinking to analyze the current state in the industry and suggested leverage points for further research direction. The findings suggest that the research project should emphasize the industry cases, the collaboration between the companies and academia, develop a Big Data systems architecture, and maintain a socio-technical view