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Cristin-resultat-ID:
2049317
Sist endret:
7. september 2022, 08:55
Resultat
Faglig foredrag
2022
Media entertainment experiences among youth on global platforms
Marika Lüders
Presentasjon
Presentasjon
Navn på arrangementet: Media Futures seminar
Sted: Bergen/online
Dato fra:
13. mai 2022
Dato til:
13. mai 2022
Arrangør:
Arrangørnavn: University of Bergen
Om resultatet
Om resultatet
Faglig foredrag
Publiseringsår: 2022
Beskrivelse
Beskrivelse
Engelsk
Tittel
Media entertainment experiences among youth on global platforms
Sammendrag
The media and platforms taken for granted by those born since the turn of the millennium are often interpreted as causing unprecedented competition for national and legacy players in the field of media entertainment. Accordingly, notions such as “lost generation” signal how legacy media perceive re-engagement with youth audiences as core to their future existence. In this talk I will first address how the notion of youth as a lost generation serves a strategic function in the media entertainment sector by legitimating actions. I will next report from how we study teens’ media entertainment experiences in the research project “Global Natives? Serving young audiences on global platforms”. By enquiring the media entertainment experiences of youth as constituted by content produced by legacy media and what is often termed “social media entertainment”, we hope to advance knowledge on youth as a media generation
Vis
fullstendig beskrivelse
Bidragsytere
Bidragsytere
Marika Lüders
Forfatter
ved Sustainable Communication Technologies ved SINTEF AS
Forfatter
ved Institutt for medier og kommunikasjon ved Universitetet i Oslo
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