Accessible Tourism in Norway – experiences and preferences from the traveler’s point of view. Preliminary results from the project ACCESSTOUR - Accessible tourism for inclusion and value creation in rural areas

This paper present preliminary results from a survey with the main goal of increasing the knowledge on experiences with traveling among people with different abilities. A comprehensive questionnaire was developed through a co-creation process between researchers and stakeholders representing the tourism sector and NGOs representing people with different disabilities. The questionnaire is based on the concept of “customer journey”, and applies a holistic perspective with the aim at capturing a broad set of experiences and preferences from being a tourist. The survey was limited to traveling experiences in Norway and includes questions concerning information, accommodation, outdoor and indoor activities, transport and booking, and was answered by 330 persons.