Sammendrag
Following the recent rise of digital nomadism, this study explores changing patterns of travel and work among highly mobile individuals. We draw on liquid modernity theory to analyze data from Reddit’s r/digitalnomad subreddit over 3.5 years. Fifteen topics and seven clusters capture the rich discussions. The most discussed topic was Destination review & recommendation, followed by Emotional needs & lifestyle choice. Regulatory issues also emerged as a significant concern. The pandemic influenced sentiment fluctuations over time, but the tone of topics remained mostly neutral. Our research provides nuanced insights into digital nomads’ habits, concerns, and lifestyle choices, showing how travel-related aspects feature front and center. For the tourism industry, our findings offer actionable suggestions to cater to this dynamic and economically powerful traveler group. Finally, and as a theoretical contribution, the study enhances our understanding of the role of global disruptive events, such as pandemics, in liquid modernity.
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