What is a ship design firm, really?

Ship design is a creative process serving a defined objective. This is normally an iterative process with the design being corrected and adjusted many times until it satisfies this objective. Ship design is taking place in a broader business context consisting of stakeholders providing necessary resources and information to enable the realization of a vessel newbuilding project. Activities performed by different actors, such as customers, suppliers and brokers, are organized by and integrated into a ship design firm. This paper addresses and discusses different ways of organizing integrated design-related activities to deliver on the firm´s value proposition. A value proposition denotes the promised value to a selected customer, and through its value proposition, a ship design firm provides “superior” solutions to a customer’s needs. To enable this solution, a design firm draws on its current resources, including its past knowledge and experiences, and uses these resources in different types of processes, and – in different ways of collaborating with internal and external actors and specialists. In this paper, we draw on approaches from the field of business strategy to understand implications and trade-offs in different logics of value creation processes, how they can be applied in ship design firms, and their implications.