Towards a framework for multidimensional qualitative analysis and quantitative assessment of business models

An emergence of new technological aspects, as pervasiveness, ambience, service heterogeneity and dynamicity, opens new possibilites for business. However, information technology history testifies that the possession of the best technological solution is not necessarily enough to assure the business success of an enterprise. A very important aspect is the design and evaluation of appropriate business models. The task is not trivial since there is no data available. Therefore, this paper reports on a method for deriving quantitative valuation by mapping an existing qualitative business model with quantitative parameters. Qualitative attributes, those are typically available from market analysis and historical data of similar services, constitute the background to position a company under analysis. The contribution of the paper is a mapping of general business ontology to telecommunication domain with the purpose to evaluate cooperative advanced service provision. Furthermore, the mathematical model for deriving quantitative parameters from business model analysis is formalised in the paper.