NORDIC – Norway’s digital interoperability in cinemas

We will cover experience from the NORDIC project – Norway’s Digital Interoperability in Cinemas. The NORDIC projects brings together Norway's leading experts in the field, including Midgard Media Lab at NTNU, telecom and paytelevision operator Telenor, installation and service company Hjalmar Wilhelmsen and digital cinema advertising pioneers Unique Promotions/Unique Digital, as well as major exhibitors and cinemas across Norway. The describes a model of the emdia value chain and how this has been used and which lessons have been learned in order to provide advice to the Norwegian cinema industry on when and how to shift the whole of Norway to Digital Cinema.