Sammendrag
What enhances innovation and value creation in the global knowledge economy? We offer several answers here, chief among them this: Leaders need to move away from focusing on developing innovations and value within the mental models, systems, and organizational solutions of the old industrial economy, with its firm- and product-centric view of value. Instead, they need to focus on providing tailormade products and services to the newly connected and interconnected customer. They can do this with individualized immediate feedback, a new organizational logic, and new cooperating structures. (C) 2010 Elsevier Ltd. All rights reserved.
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