Sammendrag
The study of motivational issues among coaches is limited, but nonetheless important in order to provide information about what factors stimulate for becoming and for being a coach (Jowett, 2008). This study aims to investigate different motives for being a coach or coaching among the Scandinavian elite coaches. 149 coaches from Denmark (50), Norway (50) and Sweden (49) participated. Totally it was 15 female coaches mean age of 39.1 (SD = 8.4), and 134 males mean age of 38.3 (SD = 9.8). 58 percent was coaches in individual sports and 42 percent was coaches in team sport. All coaches are former athletes and 44 percent has been athletes on international level and 20 percent on high national level. The coaches were in a questionnaire asked to report randomly three main reasons or motives for why they become a coach. Based on (Aanstoos, 1986) 325 (92 %) of a total of 352 different motives or reasons for being a coach reported were bracket and grouped, and three main categories emerged; teaching motives, 41 % (e.g., helping others, developing talents, counseling, sharing knowledge), passion motives, 37 % (e.g., simply love sport, enjoyment, excitement), social motives, 14 % (e.g., working with people, staying in sport, competition situation, member of the team). Among the 27 remaining statements there were only seven economic related motives reported such as; my job, income, salary. In general, the coaches are motivated through enthusiasm and satisfaction for guiding athletes towards their goals in sport, and they love doing it.
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