Major sporting events: assessing the value of volunteer' work

This article assesses the value of volunteers' work at sporting events, based on two different theoretical approaches; the opportunity cost approach (OCA) and the market price of equivalency model (MPE). The OCA method assesses the value of the displacement of other goods and services elsewhere in society. In addition, it also takes into account that people enjoy volunteering. The MPE model evaluates what it will cost to purchase the equivalent services that volunteers provide market prices.