Projects as communicating systems: Creating a culture of innovation and performance

Although often downplayed and instrumental, there is evidence that communication in projects is essential in achieving value creation. Our main interest in this paper is on temporary continuity, a situation where the temporary becomes a permanent condition in social systems. The question that we have address is: What characterizes project communication in a situation with temporary continuity? We argue for the need to transform communication processes into communication capabilities. In a situation with temporary continuity, there is a need to connect to a large number of value-creating processes, and communicating capabilities need to be a part of a communication system, where the aim is to bind together value-creating processes and communication capabilities. We construct a viable system consisting of five sub-systems. To become a viable system, projects in the form of temporary continuity, must handle the potential conflict between a culture of performance and a culture of innovation. This involves developing social mechanisms for coordination and interaction, with a focus on developing communication capabilities, in parallel with focusing on all of the five value-creation processes.