Cristin-resultat-ID: 814949
Sist endret: 18. oktober 2016, 11:19
Resultat
Vitenskapelig antologi/Konferanseserie
2006

Marketing and football - an international perspective / ed. Michel Desbordes

Utgiver/serie

Utgiver

Elsevier
NVI-nivå 1

Om resultatet

Vitenskapelig antologi/Konferanseserie
Publiseringsår: 2006
Antall sider: 32
Revidert utgave

Importkilder

ForskDok-ID: r06014770

Beskrivelse Beskrivelse

Tittel

Marketing and football - an international perspective / ed. Michel Desbordes

Sammendrag

The article discuss what consequences do sports media rights, and in particular football rights, have for broadcast journalism on sports. It concludes that to a grat extent journalism is used as a promotional instrument, and that this is highly problematic in relation to the important role of news and journalism in society.

Kapitler/Artikler Kapitler/Artikler

Journalism - an instrument to promote TV sports rights?

Solberg, Harry Arne; Helland, Knut. 2006, Elsevier. NTNU, UIBVitenskapelig Kapittel/Artikkel/Konferanseartikkel
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