Cristin-resultat-ID: 855494
Sist endret: 21. januar 2015 15:27
Resultat
Rapport
2010

Margins and market shares: pharmacy incentives for generic substitution

Bidragsytere:
  • Kurt R. Brekke
  • Tor Helge Holmås og
  • Odd Rune Straume

Utgiver/serie

Utgiver

Institutt for samfunnsøkonomi, NHH

Om resultatet

Rapport
Publiseringsår: 2010
Antall sider: 36

Importkilder

ForskDok-ID: r10015924

Beskrivelse Beskrivelse

Tittel

Margins and market shares: pharmacy incentives for generic substitution

Sammendrag

We study the impact of product margins on pharmacies incentive to promote generics instead of brand-names. First, we construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic version instead. We show that pharmacies substitution incentives are determined by relative margins and relative patient copayments. Second, we exploit a unique product level panel data set, which contains information on sales and prices at both producer and retail level. In the empirical analysis, we find a strong relationship between the margins of brand-names and generics and their market shares. In terms of policy implications, our results suggest that pharmacy incentives are crucial for promoting generic sales.

Bidragsytere

Kurt Richard Brekke

Bidragsyterens navn vises på dette resultatet som Kurt R. Brekke

Tor Helge Holmås

  • Tilknyttet:
    Forfatter
    ved Universitetet i Bergen

Odd Rune Straume

  • Tilknyttet:
    Forfatter
    ved Universidade do Minho
  • Tilknyttet:
    Forfatter
  • Tilknyttet:
    Forfatter
    ved Portugal
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