The antecedents and consequences of supplier satisfaction in agro commodity value chains : An empirical study of smallholder cocoa growers of Ghana

This study seeks to identify the key factors that influence supplier satisfaction in buyerseller relationships and its consequences with respect to the performance of the supplier. It presents a conceptual model of supplier satisfaction and makes a set of propositions to be empirically tested in an ongoing study. A review of the literature is done. Insights from relational contracting and social exchange theory are used to develop an extended conceptual model of supplier satisfaction. Since this is an ongoing study, this paper discusses the key variables that influence supplier satisfaction and makes a set of propositions for research. It also presents preliminary exploratory findings from a pilot study that had been undertaken distinguishing supplier satisfaction into economic and social satisfaction.